I asked our people to read and evaluate them. We look for tracts that have clarity in communicating the Gospel, are likely to be read, and that our members would feel good about giving to someone.
Then we ordered a bunch of the ones that our members liked the best.
I find that the members of our missionary church are more likely to pass out tracts they have read and got exited about, than those we just order and put out in a tract rack.
Scheduling a "Tract Day" is something we have done in the past and I think we will do again in the near future. We pick a day, usually a Saturday from 10-2. We try and get everyone from our church, plus maybe some friends from other churches, to pass out tracts with us. Then we split up into small groups and have a tract blitz, blanketing different areas of our town with tracts. After a couple of hours, we return to the church for lunch and share our experiences. I ask our helpers to give a testimony Sunday morning about their experiences to encourage the church.
Does it work?
Having a tract in hand makes it easier for our people to visit homes than just walking up to a door with a Bible. Since it's easier, the tracts make the visit between our members and neighborhood people more likely to happen. It is true that the personal contact and the shared testimony of our members is more likely to encourage others to make a life changing decision than the tracts we give out, but the presence of a tract giver, giving a positive testimony, makes the tracts more likely to be read and for that message to be received in a way that will make a difference.
So, Yes! It works!